Hint Inc., San Francisco, announced its fifth major promotional tie-in with a Disney feature film, “The Princess and the Frog.” The movie will open nationwide Dec. 11, and Hint created new bottle graphics for its Blackberry flavor that will be available at select retailers this month.
“The collaboration between Hint and Disney is a perfect match," said Founder and Chief Executive Officer Kara Goldin. "Hint Water is constantly growing and appeals to parents and children. We are always looking for new opportunities and going down new and exciting paths to expand our brand to health conscious families nationwide. We are honored to have the opportunity to work with Disney again, as their positive messaging and focus on family and children are extremely important to the Hint brand.”
Did you enjoy this article? Click here to subscribe to Beverage Industry