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2010 MEDIA KIT 2010 Media Planning Guide

BI RESOURCES:

PRINT

Beverage Industry is the best read and most widely distributed magazine covering the entire $400 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations. Advertisers reach our BPA Worldwide audited audience of top management, sales & marketing, production/operations/quality control and distribution/warehouse readers in the market’s only feature tabloid, and are offered qualified new business opportunities via our LeadAdvantage program, as well as key ad performance data via our Ad Score Readership Study. Beverage Industry is also distributed at a variety of beverage, retail, packaging, processing, and product development trade shows throughout the year.

ONLINE

Position your company as an industry leader and generate high-quality sales leads by integrating an online marketing component with your print advertising schedule.

Beverage Industry’s website includes a digital version of the magazine, video news clips, archives, webinars, white papers, an online supplier directory and more. You can link to more detailed online advertising information below; we can provide a targeted audience of beverage manufacturers and distributors for your banner ads (including animated and expandable banners of various sizes), streaming video, custom microsites, e-newsletters, blogs and other social media, contextual ads, on-line research and more.

We also offer e-newsletter marketing opportunities via Beverage Industry’s Insider weekly e-newsletter, delivered every Tuesday to 13,500 beverage market executives. Daily Brief, the most widely distributed daily electronic newsletter in the food and beverage industries – 45,000 recipients 5 days a week, combines the news gathering capabilities of The Food Institute with the in-depth resources of BNP Media's magazines and related electronic properties.

Or contact us and we’ll create a custom e-newsletter for your company.

OTHER ELECTRONIC SERVICES

Custom Media Solutions include building Microsites and E-newsletters, Digital Issues, Industry Directories (Annual Manual), Webinars, White Papers, Videos, Podcasts, Research.

EVENTS

Beverage Industry’s Executive of the Year is open to leaders in any category of the beverage industry, representing both alcohol and non-alcohol beverage companies. Criteria include:

  • Marketing Achievement
  • Technological Innovation
  • Community Service
  • Environmental Contribution
  • Employer/Employee Relations
  • Financial Performance
  • Leadership Qualities

At InterBev 2010, Beverage Industry, in partnership with the American Beverage Association, will launch the “BevI Awards,” honoring innovation achievement in various product and service categories.

Corporate sponsorship opportunities tied to these prestigious events are available.

For advertisers interested in maximizing their investment in business-to-business media, marketing effectiveness studies show that the synergistic effect of print, online, and face-to-face (event) marketing is a sure path to increasing awareness, interest, and profitable sales or your products and services.

LINKS TO OTHER BNP FOOD & BEVERAGE 2010 MAGAZINE MEDIA KITS



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