Beverage Industry Magazine
  Home
  Subscribe
  Subscribe to Beverage Industry Insider
  Subscription Customer Service
  Online
  Podcasts
  Videos
  White Papers
  Webinars
  Current Issue
  Cover Story
  Features
  Departments
  New Products
  Industry Issues
  Advertiser Index
  Events Calendar
  Resources
  Archives
  Digital Edition Archives
  Newsletter
  Classified Ads
  Annual Manual
  Market Research
  Special Reports
  Contract Packaging Guide
  Events
  Packaging That Sells Conference
  Food Safety & Security Summit
  Beverage Industry Info
  Contact Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
Full Throttle reformulation

February 19, 2010

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare



The Coca-Cola Co. reformulated its Full Throttle product. The product now displays on the can’s back panel “No Choke Mixture” promise: “Full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull.” The formula delivers 100 percent the daily value of niacin, 100-mg. of D-ribose and 100-mg. of caffeine per an 8-ounce serving. Full Throttle also now is available in Citrus, Blue Agave, Mocha and Caramel flavors. A can retails for $1.99.
 
The Coca-Cola Co., Atlanta
Telephone: 404/676-2121
Internet: www.coca-cola.com
Distribution: National
Ingredients: Citrus: Carbonated water, high fructose corn syrup, citric acid, sugar, natural and artificial flavors, sodium citrate, sodium benzoate, D-ribose, caffeine, acacia, niacinamide, calcium pantothenate, glycerol ester of rosin, Yellow 5, pyridoxine hydrochloride and cyanobalamin.
 


|PrintEmail

Did you enjoy this article? Click here to subscribe to the magazine.

BNP Media
© 2010 BNP Media. All rights reserved. | Privacy Policy