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New Products

Avitae

Vitality Distributing introduced Avitae, a caffeinated water. Packaged in a 16.9-ounce bottle, the product contains 45 mg. of caffeine derived from coffee beans, the company says. In addition, Avitae does is zero calories. Avitae is available in Ohio. A bottle retails for $1.69 and a four-pack retails for $5.99.



Carpe Diem Kombucha Quince and Kombucha Cranberry

AMI Brands expanded its line of Carpe Diem natural and functional kombucha products with Kombucha-Quince and Kombucha-Cranberry. The Quince flavor is part of the rose plant family, and has a taste similar to apple and pear, the company says. The Cranberry flavor contains antioxidants and is an infusion of steeped herbal tea, the company says.



V8 V-Fusion Cranberry Blackberry and Acai Mixed Berry Light

Campbell Soup Co. introduced Cranberry Blackberry and Acai Mixed Berry Light V8 V-Fusion juices. An 8-ounce serving of Cranberry Blackberry contains a half-cup of vegetables and a half-cup of fruit, the company says. Acai Mixed Berry Light contains 50 calories per 8-ounce serving.



Honest Tea Half & Half

Honest Tea extended its line of Fair Trade and organic certified beverages with Half & Half, a blend of tea and lemonade. Half & Half combines U.S. Department of Agriculture certified organic black tea from India with lightly sweetened lemonade and a touch of organic cane sugar.



UnderWay

Better Health Beverage released UnderWay, a line of appetite-suppressing beverages. Created by bariatric physician Dr. Sasson Moulavi, UnderWay is fortified with HeroFiber, a blend of fiber he developed. UnderWay also contains B vitamins, 10 calories and 2 grams of carbohydrates per 8-ounce serving.



Seagram’s Escapes Lime Melonade

North American Breweries’ Seagram’s brand announced the addition of Lime Melonade flavored malt beverage to its Seagram’s Escapes line. Lime Melonade combines lime, lemon, green melon and orange fruit flavors and contains 3.2 percent alcohol by volume.



Bot Enhanced Water

Bot Beverages launched Bot Enhanced Water. Initially released in the Northeast, Bot contains 50 calories per 16.9-ounce bottle and also features B vitamins, electrolytes and antioxidants. A bottle retails for $1.49. The product is available in Berry, Lemon, Orange and Grape flavors.



Cocktail Cube

Beam Global Spirits & Wine Inc. expanded its ready-to-drink Cocktail Cube product line with Strawberry Margarita and Mojito, two new flavors from Sauza Tequila and Cruzan Rum. Strawberry Margarita is made with Sauza Blanco Tequila and the Mojito flavor is made with Cruzan Rum.



Tum-E Yummies

BYB Brands reformulated its Tum-E Yummies juice drink to have a lower calorie count. A 300-ml. bottle now contains 50 calories. The product also offers the recommended daily allowance of vitamin C. Tum-E Yummies is available in Very Berry Blue, Orange-arific, Fruitabulous Punch, Greentastic Apple and a new flavor Sour-sational Raspberry.



New York Home Style Iced Tea

Multi Vitamin Energy Corp. launched New York Home Style Iced Tea, a natural tea line. The line includes Mango, Pomegranate Blueberry Acai, Pineapple, and Aloe Vera with Noni flavors in addition to Low Calorie Green Tea and three no-calorie varieties, Diet Lemon, Diet Pineapple and Diet Peach.



N.O.-Xplode Igniter shot

BSN released N.O.-Xplode Igniter Shot in Blue Raz flavor. The 4-ounce shot is formulated with key ingredients to promote elevated physical and mental energy, increased blood flow and oxygen delivery to muscle tissue and mental focus, the company says. The Igniter Shot is recommended for training and energy, it says.



Amp Energy Juice

PepsiCo added Amp Energy Juice to its lineup of Amp Energy drinks. Available in Orange and Mixed Berry varieties, Amp Energy Juice is 100 percent juice infused with taurine, ginseng and guarana as well as providing an excellent source of B and C vitamins, the company says.



Sweet Leaf Lemon, Citrus Green and Diet Citrus Green

Sweet Leaf Tea released three new flavors of tea: Lemon, Citrus Green and Diet Citrus Green. Lemon Iced Tea is a combination of black tea infused with the taste of a freshly squeezed lemon, the company says. Citrus Green Tea offers a blend of premium green tea and citrus flavors of orange, lemon and lime, and Diet Citrus Green Tea has the same taste without the calories.



OmegaChill

Zymes LLC developed and launched OmegaChill, an omega-3 fatty acid (fish oil EPA/DHA) enhanced beverage in select retail outlets in New York City and South Florida. A 16-ounce bottle contains 50 mg. of omega-3 fatty acids, incorporates the natural sweetener stevia and contains no calories. OmegaChill is available in two flavors: Lemon-Lime and Clearberry.



Cordina Mar-GO-Rita

Big Easy Blends introduced Cordina mar-GO-rita, a lime Margarita packaged in a 12.7-ounce stand-up flexible pouch. Cordina mar-GO-rita does not use artificial flavors or color additives. In addition, Cordina is made with agave wine, which is fermented, and is 8 percent alcohol by volume.



El Jimador New Mix cocktails

Brown-Forman Corp. expanded its el Jimador Tequila line with el Jimador New Mix, a tequila cocktail in a can. The cocktail launches this month in California, and rolls out nationwide in the spring. Made with el Jimador Tequila, New Mix is available in three cocktails: Margarita, Spicy Mango Margarita and Paloma.
 



Go Fast Coconut Energy Drink

Go Fast Sports and Beverage Co. launched Go Fast Coconut Energy Drink, a product featuring coconut water and stevia, a zero-calorie sweetener. Coconut water contains electrolytes, calcium, potassium and magnesium, the company says.



Vitaminwater Zero

Glaceau, a division of The Coca-Cola Co., released its Vitaminwater Zero range. The line is sweetened with Truvia, a stevia leaf extract, and includes the brand’s signature range of vitamins and nutrients. The brand debuted on Fox’s “American Idol” television show last week, replacing the Coca-Cola glasses in front of the judges. The show’s newest judge, television personality Ellen Degeneres, also will appear in national advertising for the brand.



Hydrive R

Hydrive Energy LLC introduced its Hydrive R, which stands for Recovery formula. Available in Grape Fusion flavor, Hydrive R contains 30 calories per bottle and offers 100 percent of the recommended daily amount of four B vitamins. In addition, the recovery variety incorporates Hydrive’s proprietary formula that includes acai extract, aloe vera, caffeine, electrolytes, amino acids, taurine and B vitamins.



Country Breeze Teas

BYB Brands Inc. introduced ready-to-drink iced teas under the Country Breeze Tea brand. Packaged in 16-ounce cans, the teas are available in Sweet Tea, Sweet Tea with Peach and Half & Half Sweet Tea & Lemonade. Country Breeze Tea is made from brewed tea for an authentic flavor and retails for 79 cents, the company says.



RAAW juices

RAW Juice Co. introduced RAAW, a vegetable fruit juice. RAW is available in Cucumber Pineapple, Cranberry Ginger, Carrot Lemonade and Better Beets varieties. All flavors contain no preservatives, added sugar or added juices, the company says. A 16-ounce bottle retails between $3.69 and $3.99, and must be kept refrigerated.



Jewbelation Bar Mitzvah

Shmaltz Brewing Co. celebrated its 13th year with the special release of Jewbelation Bar Mitzvah, the company’s 13th beer. It is brewed with 13 malts, 13 hops and is 13 percent alcohol by volume. The product is available nationally in 22-ounce bottles.



Full Throttle reformulation

The Coca-Cola Co. reformulated its Full Throttle product. The new formula delivers 100 percent the daily value of niacin, 100-mg. of D-ribose and 100-mg. of caffeine per an 8-ounce serving. Full Throttle now is available in Citrus, Blue Agave, Mocha and Caramel flavors. A can retails for $1.99.



Santa Cruz Organic Blueberry Acai

Santa Cruz Organic launched Blueberry Acai, Cranberry Goji and Pomegranate Black Currant, three superfruit juices. Each flavor is 100 percent juice, and contains no added sugar, artificial flavors or preservatives. The products also are certified USDA organic.



PevoVitale Age-Defying Face & Body Drink

Pevonia International released PevoVitale Age-Defying Face & Body Drink. The product combines a blend of vitamins to defend against decreased health and evident aging, the company says. It also offers marine collagen, hyaluronic acid, acai fruit extract, green tea and white tea. PevoVitale Age-Defying Face & Body Drink is available in stick packets, and a box of 30 retails for $59.



Minute Maid Enhanced

Minute Maid, a division of The Coca-Cola Co., expanded its Minute Maid Enhanced Juice and Juice Drink line. Minute Maid Pomegranate Blueberry Flavored 100 percent Juice Blend of Five Juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi Flavored Juice Drink will now be available in 12-ounce shrinkwrapped single-serve bottles.



5-Hour Energy Pomegranate

Living Essentials LLC added to its line of 2-ounce 5-Hour energy shots with 5-Hour Energy Pomegranate. The pomegranate flavor joins 5-Hour Energy’s Berry, Lemon-Lime, Grape and Orange flavors, as well as Decaf and Extra Strength versions. The product initially launched in select markets, and plans to roll out nationwide.



Kuka

Kuka Drink Inc. debuted Kuka, a non-carbonated beverage made from coca leaves grown in the Andes. Kuka helps to hydrate and detoxify your body while improving your concentration, the company says. The all-natural product is currently available in select markets.



Naked Coconut Water

Naked Juice, a subsidiary of PepsiCo, introduced Naked Coconut Water. The variety is made with 100 percent coconut water made from Brazilian coconuts. Naked Coconut Water is all-natural, fat free and cholesterol free and contains no added sugars or preservatives.



POM Wonderful Pomegranate Kiwi and Pomegranate Nectarine

POM Wonderful launched two new 100 percent juice blends, which are available in Pomegranate Kiwi and Pomegranate Nectarine varieties. The juice blends contain no added sugars or artificial ingredients and are a good source of potassium as well as antioxidants, the company says.



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