As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”
Nestle’s Anderson, Ind., plant manufactures only ready-to-drink Nesquik and liquid Coffee Mate non-dairy creamer, but led to a new route-to-market for its entire beverage portfolio.
The Trump Organization and Talbott Teas launched Trump Tea, a premium line of teas inspired by the luxury synonymous with the Trump brand, the companies say. Trump Tea is available in four whole leaf blends that are inspired by Donald Trump’s businesses.
Belvedere Vodka added to its Intense offerings with Belvedere Intense Unfiltered 80 proof vodka. Intense Unfiltered 80 is distilled four times from a superior baker’s grade grain called Dankowskie Diamond Rye.